Popular trade show giveaways 2016
In an effort to tap into this trend, sometimes you will see gifts such as smartphone covers handed out. Most of these, however, will go unused because people will be reluctant to use a cover with a logo of a brand they were just introduced to, and chances are they already have a cover. On the other hand, something like a cell phone charger can be great. People are walking around the event show floor, using their cell phones all day, but most people probably did not think to pack a charger in their bag and instead left it back in their room.
Other successful gifts might be less technologically advanced. If your conference is in the summer, beach items such as towels, hats or sunscreen could work well. These are fun items that people can quickly use. Other ideas, such as reusable water bottles and t-shirts, can also be convenient and useful for visitors. It can even be a great idea to give out items such as umbrellas. Most people do not take umbrellas on their vacation, and considering that 78 percent of attendees travel more than miles to attend an event , all it takes is one rainy day for your gift to suddenly be the most coveted item in the room.
Take your time when thinking about the perfect type of swag. You want something that works well with your brand and message, and hopefully something that will be unique. While you may have great promotional and marketing materials for your booth display, a table overflowing with giveaways can deter booth traffic rather than bring in potential customers.
Strategically and attractively arrange giveaway items and materials. Display only a portion of your giveaway items on your table. A clean, clutter free table will provide an inviting atmosphere for attendees.
Each attendee who visits your booth is a potential sales opportunity. Harness this interaction by speaking with each attendee who takes a giveaway item or brochure. Choose items that reflect the essence of your brand. When it comes to promotional giveaways, think outside the box. A more creative and brand-focused giveaway will leave a more lasting impression.
Giveaway items are a great tool to help generate more booth traffic and leave a positive and lasting impression on attendees, which can increase brand awareness, build lasting customer relationships, and increase profits. Thank you for the tips, they are very helpful.
It is always good to be prepared way before the prior event, it must be planned well. Thanks for the great tips, creativity and brand relevance really are key to give-aways.
People have too many pens already.